Krystal Burger
Krystal Burger
There is no doubt at all that the Krystal burger has become part of American cuisine folklore, a classically individual take on a standard that has established the restaurant chain from which it takes its name as a leading player in the US fast food market.
The unique selling point - the square burger on a special bun with steamed in onions - is one that appeals to anyone who wants a quick snack when out shopping or a neat and original evening meal in front of the TV. The idea for Krystal stems, oddly, from the days of the Great Depression.
Back in the early 30's the original founders reckoned that people would visit a restaurant that offered good, cheap food - hence the burgers - in a clean and healthy environment. They based their model on the older White Castle range of restaurants and began a chain that stretched across the southern states of the USA.
The popularity of the Krystal burger grew in force from then on, with the restaurants offering a wider selection of meals as customers began to look for variety.
Today, Krystal operates restaurants across the south and does not encroach onto the more northern territory of the White Castle range other than in a couple of areas, and the familiar square burger is a brand name that is as famous as any.
Available as frozen items, in packs, in many supermarkets Krystal burgers are popular for barbecues and parties and have a strong following in the student population.
With many other major fast food restaurants all offering competition these days it is a testament to the popularity of the basic, simple hamburger that so many can operate against each other in such a tightly packed market, but the public continues to love its burgers more than it ever has!
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